Can I Have Both Universal Analytics And GA4?

An Overview Of Website Analytics:

Making data-driven decisions, analyzing user behavior, and optimizing website performance all depend on website analytics. Website owners can gain helpful information on traffic statistics, the profile of users, engagement, and conversions on their websites by utilizing a variety of platforms as well as tools. Website analytics provide information on crucial parameters, such as page visits, bounce rates, average session length, and conversion rates, enabling organizations to evaluate the success of their marketing initiatives and pinpoint areas for development. Businesses may customize their tactics to fit the demands and tastes of their intended consumers by analyzing website analytics to help them make educated decisions, improve user experience on their web page, and optimize website performance.

What is Universal Analytics

Google’s Universal Analytics (UA) is a popular online analytics tool that offers valuable information about how well websites perform. It enables companies to monitor user behavior, examine traffic sources, and gauge conversion rates. Website owners could make choices based on data, analyze user behavior, and improve marketing efforts via UA. It gathers and processes data for reporting reasons via tracking codes and cookies.

Understanding GA4 or Google Analytics 4

The most recent Google Analytics version with advanced features is called Google Analytics 4 (GA4). Integrating data from mobile applications, websites, and other electronic media offers a more comprehensive and cross-platform perspective of user interactions. GA4 uses algorithms for learning and an event-specific approach to shed light on user journeys, consumer behavior, and revenue analysis. It provides improved tracking, privacy restrictions, and predictive analytics tools compared to UA. GA4 accommodates the changing demands of modern enterprises and online interactions.

Details On Can One Have Both Universal Analytics And Ga4?

A user can run Google Analytics 4 (GA4) and Universal Analytics (UA) together on a website.

  • Doing so enables companies to take advantage of the functions and features of both analytical platforms.
  • Organizations may gather data using both platforms simultaneously by integrating UA and GA4 tags for tracking their websites.

Using both GA4 and UA together has several benefits.

  1. Businesses may progressively transfer their reporting and tracking systems to GA4 using the comfortable UA interface.
  2. This enables an effortless switch from UA to GA4.
  3. Businesses can also compare and analyze data from each platform to learn more about the variations and enhancements GA4 offers.

Comparison Of Universal Analytics And Ga4

Some of the significant differences between universal analytics and GA4 are as follows. Please have a look into it.

Modelling Data

Universal Analytics (UA)

Session-based modeling is employed, with metrics and dimensions for users, sessions, and pageviews being kept distinct.

Google Analytics (GA)

Adopts an event-based methodology that concentrates on particular interactions between users or occurrences, allowing for greater in-depth tracking and analysis.

Platform-to-Platform Tracking

Universal Analytics (UA)

Developed mostly for collecting website data.

Google Analytics (GA)

Offers cross-platform tracking, merging data from websites, mobile applications, and other digital platforms to provide a more complete view of user behaviors across numerous channels.

User-Centric Methodology

Universal Analytics (UA)

Focuses on sessions and pageviews to provide metrics specific to websites.

Google Analytics (GA)

Implements a user-centric approach, focusing on the actions of particular users to provide a better understanding of client journeys and total value.

Machine Learning and Artificial Intelligence

Universal Analytics (UA)

Universal Analytics offers limited machine learning capabilities and strictly automated information and anomaly detection.

Google Analytics (GA)

Automates data processing using sophisticated machine learning techniques, such as predicting.


Universal Analytics (UA)

Requires adherence to privacy laws like the GDPR and operates on cookies.

Google Analytics (GA)

Offers more sophisticated data privacy controls, making it more straightforward to set up data retention policies and handle user consent settings.

Transition and Compatibility:

Universal Analytics (UA)

UA attributes currently in use can be used with GA4 for continuous tracking and reporting.

Google Analytics (GA)

It indicates a new approach and necessitates a unique tracking number, making it appropriate for new properties or an upgrade choice for current UA users.

Overall, GA4 delivers improved functionality while maintaining compatibility with current UA properties, including multi-platform tracking, a user-focused approach, and enhanced machine-learning capabilities. It stands for a more advanced and forward-looking iteration of Google Analytics.

Is Universal Analytics More Beneficial Or Ga4 More Beneficial?

Universal Analytics (UA) may be more advantageous than Google Analytics 4 (GA4), depending on the demands and conditions. Businesses with sophisticated analytics needs and existing UA implementations can benefit from UA because it is well-established and provides a reporting interface with several customization choices.

Contrarily, GA4 offers sophisticated features, including cross-platform monitoring, a user-centric strategy, and improved algorithms for learning abilities, making it advantageous for companies searching for more thorough insights and securing their analytics strategy. The decision between UA and GA4 ultimately comes down to several variables, including the nature of the organization, the level of monitoring and analysis sought, and the level of readiness for implementing newer analytics approaches.


In conclusion, running Google Analytics 4 (GA4) and Universal Analytics (UA) together on a website is adequate. Running together enables firms to take advantage of both analytics platforms’ advantages. Businesses can switch from UA to GA4 while retaining the UA interface by integrating both tracking codes. Having both platforms for analytics gives a chance to contrast and examine data from the two platforms, providing an understanding of the variations and enhancements provided by GA4.